ABOUT ELPIDA

Since 2009 she has been working independently as a visual merchandising consultant. Her work focuses on window display design and event design. Her work includes in store visual merchandising, product styling for photo shoots, work on TV productions.

Based in her studio in East London, is happy to travel worldwide and frequently has clients throughout Europe.

Visual Merchandising Background

Elpida started her career in Selfridges London and was part of the highly creative team that under Vittorio Radice’s direction turned Selfridges around into a destination department store. She was responsible for all contemporary luxury womenswear brands, the highest profile areas within the store.

After her experience in one of the worlds leading luxury department stores Elpida moved on to work for Giorgio Armani. The role involved both window and instore visual merchandising.

She was responsible for the visual merchandising of the Giorgio Armani  boutique on Sloane street, the Armani Collezioni boutique on Bond Street, the Armani Collezioni boutique in Harrods and was involved the visual merchandising set up of the  wholesale showrooms for Armani portfolio brands.

Moving on Elpida had the opportunity to join Jaeger at a time when Harold Tillman has just bought the company and had plans to turn it around. Elpida quickly move up the ranks at Jaeger and within 6 months she became the Head of Visual Merchandising responsible for all aspects of VM across 139 UK and 20 international stand alone stores and concessions.

After 4,5 years transforming the brand Elpida was ready for a new challenge and moved on to manage the visual merchandising team at Net-A-Porter. Soon she realised that she was missing terribly the aspect of her job that involve physical stores she decided to branch out and start on her own.

Elpida holds a BA(HONS) in Fashion Design degree from University of Westminster.

CLIENTS

APOSTROPHE

BELSTAFF

BERRY BROS. & RUDD

BLOTT

CHESTERTONS

CLARKS

COUTURE LAB

ELLIS BRIDAL

ETHOS FOODS

HARRODS

HOCKLEY

JOHN CHARLES

JOHN SMEDLEY

LACOSTE

MAGASCHONI

MARY PORTAS SECRET SHOPPER

MARY QUEEN OF SHOPS

MYLA

MCARTHURGLEN

MCM

MYTHERESSA.COM

OGARIO LONDON

OLIVER SWEENEY

OPTOMEN TV

RADLEY

SELFRIDGES

SHANGHAI TANG

SILHOUETTE

ST.JOHN

SWAROVSKI

TANK

WESTFIELD