She was responsible for the visual merchandising of the Giorgio Armani boutique on Sloane street, the Armani Collezioni boutique on Bond Street, the Armani Collezioni boutique in Harrods and was involved the visual merchandising set up of the wholesale showrooms for Armani portfolio brands.
Moving on Elpida had the opportunity to join Jaeger at a time when Harold Tillman has just bought the company and had plans to turn it around. Elpida quickly move up the ranks at Jaeger and within 6 months she became the Head of Visual Merchandising responsible for all aspects of VM across 139 UK and 20 international stand alone stores and concessions.
After 4,5 years transforming the brand Elpida was ready for a new challenge and moved on to manage the visual merchandising team at Net-A-Porter. Soon she realised that she was missing terribly the aspect of her job that involve physical stores she decided to branch out and start on her own.
Elpida holds a BA(HONS) in Fashion Design degree from University of Westminster.