Project Description

BB&R – Paul Smith Limited Edition

Window display design and production for Berry Bros & Rudd on St’ James’s Street London. The window display is showcasing the Paul Smith and BB&R collaboration where Paul Smith designed limited edition labels for the BB&R Good Ordinary White and Good Ordinary Claret. We wanted the design to hero the limited edition labels and to have creative edge the Paul Smith windows are known for. On the neon signs certain neon letters were flashing on/off.  The ‘Good Ordinary white’ had the letters ‘h’ and ‘e’ flashing on/off so that it would read ‘Good Ordinary wit’. The ‘Good Ordinary Claret’ had the letters ‘C’ and ‘l’ and ‘e’ flashing on/off so that it would read ‘Good Ordinary art’.

  • Concept design
  • Project management and installation
Paul Smith for BBR wine window display heart neon sign
BBR wine merchant shop window window Paul Smith
BBR wine merchant window display neon heart sign