Project Description

MyTheresa.com – Press Event

Set design and product styling for MyTheresa.com press event. The concept was to create a theatrical dark environment where the product will be spotlit and become the only focus. The room was dressed with dark grey draped curtain surrounding the room, dark grey floors and chairs painted in the same shape of grey. The products were displayed as clusters suspended with ribbons from the ceiling and on the grey chairs. Theatre spot lights on black stands where set on the product only.

The project included the concept design, production and installation.