Project Description

Radley – Press Event

Visual merchandising concept for Radley press event.The brief was to set the Radley Scottie dog as the focus of the event. The Radley Scottie dog was created in black gloss acrylic freestanding cutout silhouettes featuring satin bows around their necks. Coloured hoops representing the show-dog competition hoops were used in interaction with the Scottie dogs. The hoops were also created as handbag display stands.

  • Concept design
  • Prop production
  • Installation and dressing