Westfield – Event
The Westfield Car Boot Fair event, a one week event at the Westfield London White City. The event featured 20 brands setting up a car boot style pop up shop in the main entrance inside Westfield White City. Each brand was given a car to customise and space round their car to create their pop up shop.
The event was organised by Mary Portas agency. The brief was to supported each brand with creative direction for the car customisation as well as with their product presentation. The project also involved project managing the production of all the creative elements. We were also were asked to design, source and dress the Mary’s Living Giving car and the create the set design for the press lounge.